for example the 2007 Hyundai Veracrus beats the 2007 Lexus Rx 350, The Hyundai Santa fe defeats the Land Rover LR2 in all tests, Th Ford Edge is faster than the BMW X5, the hyundai sonata has more interior room and the same features as the BMW 323i and costs 10,000 dollars less. If everyone was a fan of the 80 is and 90's, every knew what hyundai is were!

market competition..

You dont just see it in the automotive field, but any other field. It is actually a good thing that company like Hyundai & Ford were able to keep up with the main features of the higher end/ luxury car at a cheaper price because that gives the lower, middle class a chance to experience the luxury that the upper class r experiencing..maybe the physical appearance of the car aint all that but hey, at least they get to enjoy what everybody else enjoying.

=D

quite simply they are running a business and they expect to increase their profit by getting into this market

l do not care l would not buy any new car. Especially a Hyundai.

marketing competetion. All the companys want money and more customers to buy there goods.

got my 98 from eBay for $4200 in great condition last year so dont pay over that

it makes you think and talk about. you wont compare it when shopping for a luxury but if your looking at cars in its class it gives it an edge

These Korean companies r trying to strongly enter the market by imitating the big luxury cars. Have u noticed that their cars look a lot like BMW's, Lexuses & Mercedes's? They r trying to gain some market share. They want to show the world that they can build beautiful cars, powerful cars with cheaper prices. But what people should know is that: How many years will the car last? How will the performance be in a let is say 5 years time?

All the great car companies like Lexus. BMW, Land Rover, MErcedes .. etc. have the advantage that their cars do not break easily. They last for a very long time. How many Hyundai or Kia cars do u see that r 10 years old? l see none. That is why they still cannot compete with the great car makers, but maybe they will in the future!!!!????